Anglia Canners
The main business of Anglia Canners Ltd, which is a wholly-owned subsidiary of Associated British Foods, is the canning of fruit and vegetables.
In 1965, with the growth in sales of canned pet foods and the growing interest of retailers in 'own label' pet foods, the company acquired Warrington Canners which specialised in the production of canned cat and dog foods for sale to the pet trade and a limited number of grocery wholesalers and retailers.
The company's production of pet foods, at a factory at Warrington, is confined to canned goods and is almost entirely for specific customers under their own labels. Prices are individually negotiated.
The company spends nothing on advertising and promotion, and its low overheads and willingness to cater for the individual requirements of 'own label' customers enable it to compete with the larger suppliers.