Grace's Guide is the leading source of historical information on industry and manufacturing in Britain. This web publication contains 143,372 pages of information and 230,039 images on early companies, their products and the people who designed and built them.
|Ariel - an overview of the various companies and their connections
A guide to the main companies involved in making Ariel machines following James Starley's original development.
N.B. this represents work in progress and hopefully the gaps can be filled in future.
|1870||James Starley and William Hillman patented the Ariel "ordinary".||-||-||-|
|1871||James Starley and William Hillman started making Ariels.||-||-||-|
|1871 - 3||Smith, Starley and Co making the Ariel as well as sewing machines||-||-||-|
|1874||Smith, Starley and Co moved to Ariel Works, Coventry. Haynes and Jefferis had licenced the Ariel from Starley||-||-||-|
|1875 - 9||Haynes and Jefferis at Ariel Works - sole licensees for the Ariel||-||-||-|
|1880||Haynes and Jefferis had gone into liquidation and been incorporated into D. Rudge and Co which occupied Ariel Works, Coventry||-||-||-|
|1893-4||Ariel registered as trademark by Guest and Barrow but the company closed in 1894.||-||-||-|
|1896||Dunlop Pneumatic Tyre Co formed to take over Pneumatic Tyre Co, Coventry; acquired Ariel name.||-||-||-|
|1896||Dunlop Cycle Co established||-||-||-|
|1896-7||Name changed to Ariel Cycle Co||-||-||-|
|1897-8||Ariel Cycle Co acquired by Cycle Components Manufacturing Co Ltd. Production moved to Ariel Works, Bournbrook.||First motorised Ariel tricycle||-||-|
|1901||Ariel Cycle Co.||First Ariel motorcycle produced||Started to make motorcars||Ariel Motor Co Ltd sold Ariel quadricycles|
|1906||Ariel Cycle Co.||Ariel Motors (1906) formed to consolidate production and retail||Ariel Motors (1906) formed to consolidate production and retail||Ariel Motors (1906) formed to consolidate production and retail|
|1909-10||Ariel, Fleet and Mercury cycles produced by Ariel Works, Bournbrook||Components Ltd continued production||Components Ltd disposed of car making to Lorraine Dietrich||Ariel Motors; Ariel Motors (1906) declared bankrupt.|
|1911||Ariel, Fleet and Mercury cycles produced by Ariel Works, Bournbrook||Components Ltd continued production||Lorraine Dietrich ceased production in Britain.||Ariel Motors.|
|c.1912-17||Ariel and Fleet cycles||Components Ltd continued production||Components Ltd re-acquired the Bournbrook site||Ariel Motors|
|1917-32||Ariel and Fleet cycles||Ariel Works Ltd||Ariel Works Ltd continued production until 1925||-|
|1932||Components Ltd in liquidation||Components Ltd in liquidation; motorcycle assets acquired by Jack Sangster||Components Ltd in liquidation||-|
|1932-44||-||Ariel Motors (J.S.) Ltd established and led by Jack Sangster||-||-|
|1944-65||-||BSA acquired Ariel Motors (J.S.); production of Ariel machines continued||-||-|