Grace's Guide

British Industrial History

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Brooke Bond and Co

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Advertising sign.
Advertising Sign.
Brooke Bond Advertising Sign.
Advertising Sign.
Advertising sign. Pre-Gestee.
Advertising sign for Tea.
Advertising sign for Beef Cubes.
Advertising sign for tea.
April 1933.
March 1939.
March 1939.
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1951
December 1953.
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October 1954.
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October 1963.
November 1963.

Brooke Bond Tea of Trafford Park, Manchester.

1845 Brooke Bond and Co was founded by Arthur Brooke who was born at 6 George Street, Ashton under Lyne, Lancashire, England in 1845. [1]

1869 He opened his first Tea Shop in Manchester, Lancashire. There was never a "Mr Bond", Arthur Brooke chose the name simply because it sounded pleasing to his ears. Encouraged by the success of this shop, he opened further shops in Liverpool, Leeds, Bradford, London and Scotland.

1870s Business suffered from the depression.

1892 The company started to sell wholesale and the company became a limited company.

1911 Opened London packing plant at Goulston, St. Stepney. [2]

1918 Arthur Brooke died and his eldest son Gerald Brooke took over the running of the business.

1930 The most famous brand of Brooke Bond is PG Tips, launched in 1930. PG Tips is currently the bestselling tea in the UK.

In the 1950s and 1960s, packets of Brooke Bond tea included illustrated tea cards, usually 50 in a series,

1956 Advertisements featuring "talking" chimpanzees were started on TV.

1968 Merged with Liebig Extract of Meat Co forming Brooke Bond Liebig, including famous food brands such as Fray Bentos and Oxo

1983 Company was taken over by Unilever.

Brooke Bond is now a part of Unilever. The Brooke Bond name has now been dropped for all external communication and is used only in internal corporate communications.

The Brooke Bond factory is at Trafford Park in Manchester but is not to be confused with the factory of Gold Crown Foods Ltd, Liverpool, which took over production of Brooke Bond Choicest Blend tea. Since then, Brooke Bond rapidly gave way in supermarket shelf space to Yorkshire Tea. A few outlets kept the faith, notably Waitrose, but even they had to admit defeat when the Gold Crown Foods factory burnt down late in 2005.

See Also

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Sources of Information

  1. [1] Wikipedia
  2. Stepney Official Guide, 1960.
  • Trademarked. A History of Well-Known Brands - from Aertex to Wright's Coal Tar by David Newton. Pub: Sutton Publishing 2008 ISBN 978-0-7509-4590-5