Camay
From Graces Guide
Camay is the name of a scented hand and body soap, made by Procter and Gamble.
Camay is still produced although many stores in the United States do not sell it anymore, as it has fallen out of popularity in recent years. Since it is still sold abroad, in the U.S. it is often found at immigrant-oriented ethnic stores. For many years, Camay was a major sponsor of the soap opera Search for Tomorrow.
Camay started gaining popularity in Eastern Europe with 12 new scents being introduced starting from 2004.
- 1926 Camay was first introduced in the US and marketed as a "white, pure soap for women," as many soaps of the time were coloured to mask impurities. Camay's slogan for many years was "Camay: the soap for beautiful women." It was later replaced with "For your most beautiful complexion at every age."
- 1958 Camay was launched in the UK, being one of the first beauty soaps marketed in post-war Britain.
- 1970s Camay's television spokesmodel was Princess Luciana Pignatelli, an Italian socialite, writer, and cosmetics executive.