Grace's Guide

British Industrial History

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Deans Rag Book Co

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1922

of Elephant and Castle, London, SE1

Ditto Address. Telephone: Reliance 2468. Cables: "Aywuntoys, London". (1929)

of 61 High Path, Merton, London, SW19. Telephone: Liberty 2244. Cables: "Aywuntoys, London." (1947)

  • 1903 Dean's Rag Book Co Ltd was founded in 1903, by Henry Samuel Dean and was an off-shoot of the Dean and Son publishing firm that specialised in children's books.
  • Originally set up to make rag books, Dean's soon diversified into rag sheets and soft toys, including teddy bears.
  • 1915 Dean's first began producing teddy bears.
  • 1922 Listed Exhibitor - British Industries Fair. Manufacturers of Dean's Patent Rag Books; Patent "Tru-to-life" Rag Dolls, Toys and Animals; Window Display and Advertising Novelties; Bonbonnieres; "Swimeesy Buoys". (Stand No F.34) [1]
  • During the 1920s and 1930s Dean's were at the forefront of British bear manufacturing.
  • 1929 Listed Exhibitor - British Industries Fair. Manufacturers of Dean's Patent Rag Books, A1 Dolls, A1 Plush and other Hygienic Soft Toys and Animals, A1 Window Display Figures, Swimeesy Buoys, etc. Specialists in Dolls and Novelties for Advertising Purposes. (Stand No. D.1) [2]
  • 1947 British Industries Fair Advert. Manufacturers of Playthings with a World-wide reputation, invite export enquiries for Beautiful Soft-stuffed hygienic Dolls, Toys, Plush Animals, Teddy Bears, etc. (Toys and Games Section - Olympia, 3rd Floor, Stand No. K.2402) [3]
  • The company experimented with design and produced two different toys based on real bears, one in the 1950s and the other in the 1970s.
  • Dean's has gone through several name changes, from Dean's Childsplay Toys Ltd, to Dean's/Gwentoy Group (following its buy-out of Gwentoys in 1972), to The Dean's Company (1903) Ltd (following a management buy-out).
  • The company no longer makes its toys in Britain and now concentrates on the collectors' market.
  • Note:
    • The company has its own website: The Dean's Rag Book Co (1903) Ltd - [1]


See Also

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Sources of Information

  • [2] Dean's Website
  • [3] V and A Museum of Childhood