Fairy (Washing-Up Liquid)
Fairy is a brand of washing-up liquid produced by Procter and Gamble at their Essex factory at West Thurrock, England. Fairy liquid is traditionally green, prompting the well-known advertising jingle "Now hands that do dishes can feel soft as your face, with mild green Fairy Liquid".
In the United Kingdom, Fairy is also sold as a brand of non-biological laundry detergent. The original high-suds variant was known as Fairy Snow.
The Fairy brand has expanded through the decades, and is now also used on automatic dishwashing products; the latest being "Fairy Activebursts". These are pouches of powder and specially formulated washing-up liquid, which are specifically designed for domestic dishwashers. There are also other variants, a power spray for cleaning pots and pans and for a period of time a foam/mousse was sold.
In the UK, Fairy Liquid has become a genericized trademark for washing up liquid.
1960 Fairy Liquid first went on sale in the UK. [1]
2008 Fairy is sold in most parts of Europe, although regional names vary. Fairy liquid is available in a variety of colour and scent combinations. The iconic white bottle with red cap was replaced with PET bottles.