Findus
AB Findus of Sweden, Frozen food maker
1958 AB Findus established Findus Ltd in the UK
1960 New company Findus International (Great Britain) established to take over the functions of Findus Ltd which company would transfer to Grimsby to concentrate on the frozen food activity[1]
1963 Acquired by Nestle
1967 Merger of Findus and Fropax; Nestle, which owned Findus, would own 50 percent of the new company; Union International Co and Lyons would own the other half[2]. The company would be named Findus Eskimo Frood Ltd reflecting the 3 major brands involved.
1969 Fropax Ltd changed its name to Findus (U.K.) Ltd
1972 the company was controlled by Nestle
The Findus brand in the UK is based on Benton Lane near Longbenton in Newcastle-upon-Tyne, NE12 8EF. The A188/189 roundabout is known as the Findus Roundabout, and Findus currently sponsors the town according to several local signs. The company has some notoriety for a famous blooper reel of voice recordings made by Orson Welles, known as the Frozen Peas reel.
Findus were previously sponsors of the former 2nd tier of British ice hockey, the British National League.
1972 The first Findus frozen lasagna was introduced. [3]
1979-1984 Findus sponsored English football club Grimsby Town.
1981 Findus U.K. was renamed Nestle
See Also
Sources of Information
- [2] Wikipedia
- Companies house filings