H. J. Green and Co
Green's sponge mixture
of "Brighton House" 369 Clapham Road, London, SW9. Telephone: Brixton 2716
of Rotherham (by 1990)
1907 Brighton grocer Horace Green created exclusive sponge cake mixes that he sold in his own shop.
Following the success of his exclusive recipes and his customers’ demand for simple, easy-to-bake cake and dessert mixtures, Green moved into a dedicated production facility that was soon providing the whole country with high quality, time-saving recipes.
c1925 How to Use Green's 'Two-Way' Tins - Published in House by H. J. Green & Co. Ltd., Brighton, Fourth Edition.
1929 Listed Exhibitor. A display and demonstration in cookery by H. J. Green and Co Ltd, Brighton. Manufacturers of Green's the Original Brighton Sponge Mixture, Green's Chocolate Mould (Chocolate Blanc Mange), Green's Jellies, crystals and squares, Jinjaleena, Custard Powder, Chutney Sauce, Tomato Sauce, Soups, Brytona Confectionery, etc., etc. (Stand No. K.27) 
c1930 Recipes - Published in House by H. J. Green and Co, Brighton, Third Edition.
c1935 Recipes - Published in House by H. J. Green and Co, Brighton, Fourth Edition.
The burgeoning interest in home baking was met perfectly by Green’s and today this tradition continues.
Sources of Information
- 1929 British Industries Fair Page 71
- The Times Jan. 21, 1957
- The Times Dec. 1, 1962
- The Times Apr. 5, 1990