Grace's Guide

British Industrial History

Grace's Guide is the leading source of historical information on industry and manufacturing in Britain. This web publication contains 142,981 pages of information and 229,144 images on early companies, their products and the people who designed and built them.

Jif

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September 1987.

Jif is a brand of lemon juice sold in the United Kingdom and Ireland, by Unilever. Notable for its unique plastic lemon containers usually known as "jiffy lemons" or "jif lemons", it is also sold in bottles. A well-known advertising campaign introduced the catch-phrase "Don't forget the pancakes on Jif lemon day." - due to the popularity of lemon juice (and specifically Jif) with pancakes on Shrove Tuesday.

1949 Bill Pugh, the creator of the plastic lemon container used for Jif lemon juice, created his first novelty design, a pink plastic teddy bear for baby powder, using a plastic blowing machine at the plastics company, Cascelloid, where he worked.

The lemon, originally designed to contain lemon juice made by a company called Hax, soon followed. He made it by carving a lemon shape out of wood, and then covering it with real lemon peel before casting it in plaster - experimenting until he got the shape and feel just right.

1957 Reckitt and Colman bought the rights to the packaging and launched their Jif lemon in January.

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