Grace's Guide is the leading source of historical information on industry and manufacturing in Britain. This web publication contains 133,419 pages of information and 211,648 images on early companies, their products and the people who designed and built them.
Kelloggs of 329 High Holborn, London, WC1.
of Trafford Park, Manchester.
1870s Battle Creek Sanatorium, Michigan, USA, was set up by brothers Will Keith Kellogg and Dr John Harvey Kellogg. It was founded on a deep belief that ‘you are what you eat…’ and plenty of fresh air, exercise and a strict ban on caffeine, alcohol, tobacco and meat.
1876 While experimenting with different ways to cook and crush wheat to make it more palatable without losing its goodness, he inadvertently ran a batch of cooked wheat through the rollers. The result was Kellogg's Corn Flakes
Testing their new discovery on their patients confirmed that here indeed was the delicious, nutritious breakfast the brothers had been seeking.
When orders starting coming for the new flakes from former patients, they knew they were onto a good thing and set up a separate company to manufacture their cereal under the name Sanitas.
1898 Kellogg's Corn Flakes as we know them appeared.
1902 Will Keith Kellogg made the decision to leave the ‘San’ and set up full time in cereal production.
1906 He decided to risk a portion of his hard earned capital on his first advertising campaign, with spectacular results. One full-page advert in the Ladies’ Home Journal boosted sales to 2,900 cases per day.
By 1909 the small company in Battle Creek was producing and selling one million cases per year. Kellogg insisted on consistency and quality control and led a relentless campaign for improvement and innovation in his products. He printed healthy eating advice on his packs as well as recipe ideas and product information. Seems nothing out of the ordinary now, but in its day it was revolutionary.
1923 He hired a full time home economist to develop recipes and spread the word about healthy eating to consumers and schools - the start of a company tradition of providing the latest information about diet, nutrition and health that persists to this today.
1929 Listed Exhibitor. Corn Flakes, All Bran, "Pep", Rice Krispies. Canadian Section. (Hall JJ).
By 1930, almost 60 years after his initial, accidental discovery that led to Kellogg's Corn Flakes, W. K. decided it was time to ‘put something back’ and set up the W. K. Kellogg Foundation. Dedicated to the principle of guidance and self-help, the foundation is now one of the world’s largest philanthropic institutions, funding projects in health, education, agriculture, leadership and youth worldwide.
1938 The first Kellogg’s UK factory was established in Trafford Park, Manchester manufacturing Kellogg's Corn Flakes, Rice Krispies and All-Bran.
By the 1950s, Kellogg's introduced a new range of products to cater for the differing tastes within the family.
1978 A second factory was opened in Wrexham; at the time, one of the most progressive and modern food production plants in the world.
The company continued expanding its information programmes for schools, health organisations, and consumers, and established a dedicated consumer affairs department.
Today, Kellogg’s is still one of the most influential and innovative brands in the world, producing more than 40 different cereals with plants in 19 countries, marketing its products in more than 160 countries and employing 26,000 people in its worldwide organisation.