Mansfield Shoe Co

of Radford Street, Mansfield, Notts.

Shoe Manufacturers.

1875 Incorporated as a Limited Company as Royce, Gascoine and Co

1900 Company incorporated.

1935 Founders of the Norvic Shoe Co

1971 'ONE of Britain's best-known footwear firms Mansfield Shoe Co this month celebrates its centenary. For more than 63 years the company has been manufacturing women’s footwear at the rate of more than a million pairs a year. Beginning as a partnership between 20-year-old George Royce the son of a Nottingham leather maker and John Gascoine a Mansfield shoemaker, the company has become an important manufacturer and exporter employing 750 people. The Royce-Gascoine partnership quickly prospered and in 1875 another factory was opened in Leicester. In 1900 the Mansfield side of the business was formed into a separate company with premises at Dallas Street where the company still has its headquarters. Although founder-members of the Norvic group of shoe manufacturers 35 years ago the company is still thought of in Mansfield as a family business. The chief executive is Mr Michael Royce a great-grandson of the company’s founder and a director of the Norvic Shoe Co. The Mansfield company now exports more than 15 per cent of its output. Among its more spectacular achievements is the sale of 500000 pairs of lined vulcanised boots to Russia during the past four years'

1981 The company became the Mansfield Shoe Group, with factories in Bristol, Doncaster and Ayrshire.

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