Mayflower Automotive Products
1950s Bought by Fairey Aviation Co
1975 Fairey designed and manufactured a mechanical overdrive unit for Land Rovers. Vehicles fitted with the unit carried a badge on the rear saying 'Overdrive by Fairey', with the Fairey logo.
This branch of products effectively ceased in the early 1980s when new product development at Land Rover and a trend for manufacturers to build accessories in-house forced Fairey to drop out of the sector.
The American company Superwinch bought the Tavistock works and continued making the Fairey-designed winch for a few years. The site is now Superwinch's European base and manufacturing facility. The Fairey Overdrive is still in production in America.