Pratts (of Streatham)
of Streatham High Road
Formed by George Pratt who after serving his apprenticeship, bought his employer's business of William Reynolds in Bedford Row on Streatham High Road.
With the growth of Streatham, George purchased two shops on the opposite side of the High Road which he called Eldon House. This was the start of great expansion with his sons Henry and Charles joining the business and the store expanding into neighbouring shop premises.
The original shops on Bedford Row were retained by the family where men’s and boys’ outfitting departments were later established.
In 1912 the business was incorporated
1926 Acquired by Selfridge Provincial Stores
1940 Acquired by John Lewis Partnership