Grace's Guide

British Industrial History

Grace's Guide is the leading source of historical information on industry and manufacturing in Britain. This web publication contains 147,939 pages of information and 233,602 images on early companies, their products and the people who designed and built them.

Prodrive

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of Banbury, a motorsport and technology business

1981 David Richards, an accountant and car racing enthusiast, won the World Rally Championship with Ari Vatanen; Richards then retired from rallying to set up his own business David Richards Autosport, a motorsport consultancy[1]

1984 the company was renamed Prodrive[2]

1996 Won World Rally Championship with Subaru and Colin McRae driving

1997 The company reorganised itself into 3 commercial divisions[3]:

  • Engineering
  • Sales
  • Motorsport

1999 Ajax Partners acquired 49 percent of the company

2000 Floated as a public company[4]

2001 Acquired Tickford Group

2001 Managed BAR Formula 1 team

2004 Honda bought BAR

2007 The company employed c.1000 people.

2007 A consortium led by David Richards with Kuwaiti backing acquired Aston Martin Lagonda from Ford[5]


See Also

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Sources of Information

  1. The Times, October 15, 2007
  2. The Times, March 10, 2007
  3. The Times, January 15, 1997
  4. The Times, February 28, 2000
  5. The Times March 13, 2007