Grace's Guide

British Industrial History

Grace's Guide is the leading source of historical information on industry and manufacturing in Britain. This web publication contains 144,294 pages of information and 230,176 images on early companies, their products and the people who designed and built them.

Tide

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July 1954.
Advertising sign.

Tide is manufactured by Procter and Gamble.

It quickly gained dominance in the detergent market, dwarfing the sales of other Procter and Gamble products, such as Ivory Snow, as well as the competition from Rinso. The latter two were soap powders and flakes.

  • 1946 First introduced in test markets.
  • 1949 National distribution reached, Tide was voted as "America's Washday Favorite."

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