W. Jordan (Cereals)
W. Jordan (Cereals) trading as Jordans is a maker of oat and nut cereal
1855 Holme Mills on Langford Road in Biggleswade, situated next to the River Ivel, was bought by William Herbert Jordan.
1899 The mill burnt down.
The mill produced flour until 1972, when W. Jordan (Cereals), the present-day company, was formed. It is run by Bill and David Jordan, who are partners of the company. There is a factory shop in Langford, Bedfordshire. Its main product it started with, and still produces, is called Crunchy Oats, which is based on Granola.
In 1981, Waitrose began to stock their products. Also in 1981, Jordans began production of a breakfast/cereal bar called Original Crunchy. It now produces 4 different cereal bars including Frusli which contains 25% fruit, Breakfast Bars, Luxury Absolute Nut Bar and Original Crunchy Bars. Luxury Bars were introduced in 2004.
Country Crisp was introduced in 1991.
In 2002, they formed the joint venture 'the Organic and Natural Food Company' with Yeo Valley Organic. It produced vending machines for schools filled with healthy food.
In April, 2003, it won a Queen's Awards for Enterprise.
In 2005, Bill Jordan was made a MBE.
In September, 2007, it sold 20% of its company to Associated British Foods (ABF), who make Ryvita.
2008 Jordan's Cereals and Ryvita were combined as The Jordans and Ryvita Co Ltd
As of 2015, Jordans packaging is made by Excelsior Technologies which is based in Deeside, North Wales.