Cinzano Vermouth

December 1960.

November 1963.

Cinzano is an Italian brand of vermouth.

1757 Cinzano Vermouths can be traced back to the Turin herbal shop of two brothers, Giovanni Giacomo and Carlo Stefano Cinzano, who created a new Vermouth Rosso (red vermouth) using "aromatic plants from the Italian Alps in a [still-secret] recipe combining 35 ingredients (including marjoram, thyme and [a species of Achillea called] musk yarrow)."

Cinzano Bianco followed, based on a different combination of herbs that included artemisia (wormwood), cinnamon, cloves, citrus and gentian; it was followed by an Extra Dry version.

1873 The Cinzano company bought the property at Santa Vittorio d'Alba which they had rented for 10 years, where the production of Cinzano is still carried out today.

1890s Exports began to Argentina, Brazil, the USA, among others.

1912 Cinzano was the first product to be advertised with a neon sign.

Cinzano remained a family-run business until 1985. Beginning that year, the Marone family, Turin industrialists, began to sell shares of the business.

1992 An agreement was reached to turn Cinzano International S.A. entirely over to International Distillers and Vintners, a wholly-owned subsidiary of Grand Metropolitan. At the time of its sale, Cinzano's share of the vermouth market in Europe was measured in the low single digits, sales that placed it a distant second to Martini.

1997 As a result of a merger, Grand Metropolitan became Diageo.

1999 Diageo sold Cinzano to the privately-held Gruppo Campari.

See Also

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Sources of Information

• [1] Wikipedia
• Trademarked. A History of Well-Known Brands - from Aertex to Wright's Coal Tar by David Newton. Pub: Sutton Publishing 2008 ISBN 978-0-7509-4590-5