Tide


Tide is manufactured by Procter and Gamble.
It quickly gained dominance in the detergent market, dwarfing the sales of other Procter and Gamble products, such as Ivory Snow, as well as the competition from Rinso. The latter two were soap powders and flakes.
1946 First introduced in test markets.
1949 National distribution reached, Tide was voted as "America's Washday Favourite."