Difference between revisions of "Alfred Bird and Sons"
Line 5: | Line 5: | ||
of Devonshire Works, Deritend, Birmingham | of Devonshire Works, Deritend, Birmingham | ||
1811 [[Alfred Bird (1811-1878)]] was born. | 1811 [[Alfred Bird (1811-1878)|Alfred Bird]] was born. | ||
1837 He set up a chemist's shop in Birmingham. | 1837 He set up a chemist's shop in Birmingham. |
Revision as of 09:28, 14 April 2021
of Devonshire Works, Deritend, Birmingham
1811 Alfred Bird was born.
1837 He set up a chemist's shop in Birmingham.
1843 Alfred Bird and Sons was set up to produce, on a larger scale, custard powder made from cornflour, and baking powder so bread could be made without yeast.
It is said that Mrs Bird was very partial to custard which at that time was prepared from eggs and milk. Bird turned his attention to custard and invented an eggless version. It brought relief to Mrs Bird's delicate digestion and was soon proven to do the same for many others. Bird launched production on a commercial scale.
1844 Bird's Custard Powder was sold internationally. Alfred F. Bird his son developed the company and introduced many new products.
1875 Advertising started around this time and Bird's Custard quickly became renowned as a wholesome and nutritious food.
1895 The company was producing Blancmange powder, jelly powder, and egg substitute.
1900 The company was registered on 19 June, to acquire the business of manufacturers of food products of the firm of the same name. [1]
WW1 Bird's Custard was supplied to the British armed forces.
1947 Bird's was acquired by the General Foods Co.
1954 Advert for Jello.
1985 General Foods Co merged with tobacco firm Phillip Morris.
1988 Bird's became part of the Kraft General Foods company.
2004 Bird's was sold to Premier Foods.
See Also
Sources of Information
- ↑ The Stock Exchange Year Book 1908