Difference between revisions of "Alfred Dunhill"
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[[Image:Im19030131Auto-Dunhill.jpg|thumb| January 1903. ]] | [[Image:Im19030131Auto-Dunhill.jpg|thumb| January 1903. ]] | ||
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Revision as of 10:55, 21 October 2016
of 359-361 Euston Road, London, NW1; 2 Conduit St London.W; 88, Cross St. Manchester; and 72 St Vincent Street, Glasgow, Scotland. (1923)
1902 Alfred Dunhill (1872-1959) opened his first shop in Conduit Street, Mayfair, selling clothing and accessories to both chauffeurs and their employers. Dunhill invented the ‘windshield pipe’, which protected sportsmen from flying sparks - and so he entered the tobacco trade.
1904 He applied for a patent for his unique pipe.
1907 He opened his first tobacconist shop in Duke Street, St James's. From the choice of location it was obvious that Dunhill intended to offer the very best to an elite clientele. His classy shop offered everything for the discerning smoker - special blends of tobaccos and a whole array of smokers' requisites.
By 1910 Dunhill had taken additional premises in Duke Street to better accommodate the thirteen employees he had taken on in order to manufacture cigarettes.
1912 Expansion continued when Dunhill's youngest brother, Herbert Dunhill, and his eldest son, Alfred Henry Dunhill, joined him.
1913 His second son, Vernon Dunhill, joined them.
1913-1917 For a list of the models and prices see the 1917 Red Book. Briefly imported the French Tweenie automobile.
WWI. The war provided the company with its real opportunity to prosper — both in the mail-order business and by changing the smoker's image to one of the home-sick soldier alone with his match and cigarette - but it was the pipe that became more closely associated with the name Dunhill.
Post-WWI. After the war came both expansion and the commissioning of fresh products. The company always ensured its products were covered by patent and trade mark, a policy prosecuted with vigour from the outset.
The early 1920s saw the wholesale and export side of the business move to Notting Hill Gate, close to the pipe and cigarette division located at Campden Hill Road.
1921 The firm received its first royal warrant, as tobacconist to Edward, prince of Wales; it enjoyed his loyal custom even during his years in exile.
1924 Dunhill's 'The Pipe Book' revealed an extraordinary knowledge of the history of the pipe. The self-seasoned briar root, used for the manufacture of all top-rate pipes, was hailed by Dunhill as the ideal pipe material, and although briar pipes sold by his company were nearly twice the price of its rivals, there was never a shortage of customers.
The 1920s also saw the opening of shops in New York, Toronto, and Paris as well as a branch in the City of London to serve the appreciative businessman.
The inter-war years were also a time for development. The Unique lighter, a product for the pocket that Dunhill and his brother had much interest in, was a great improvement on the unreliable match and sold in thousands. This was followed by several table models and joined a long list of other original ideas, including the Lite-up handbag for ladies who needed to see its contents in the dark.
See Also
Sources of Information
- [1] Oxford DNB