of New Bond Street, London.
- 1851 Company founded as Bally and Co by Carl Franz Bally (1821-1899) and his brother Fritz in the basement of their family home in the village of Schönenwerd, Switzerland, who took over the suspender and elastic manufacturing business of their father four years earlier.
- 1854 A shoe factory was set up in the village but Fritz Bally left the fledgling business and Carl Franz Bally carried on under the corporate name C. F. Bally.
- 1860s Bally employed more than 500 people. Within another decade it had built an international reputation for quality and design in both men's and women's shoes and expanded operations outside of Switzerland.
- 1870s Edward Bally imported machinery from Britain to Switzerland to use in their factory.
- 1881 A store was opened in New Bond Street, London.
- 1892 Carl's sons took over the business, and called it C. F. Bally and Sons. Two million pairs of shoes were produced each year.
- 1899 Carl Franz Bally died.
- 1907 C. F. Bally and Sons became a public company.
- The company survived the Great Depression of the 1930s and the difficulties of World War II to expand globally with great success in the post-War era including a successful entry into the North American market.
- 1976 They added clothing, handbags and other leather accessories.
- 1977 The Bally family sold their interest in the company.
- 1999 Bally was sold to the American investment fund Texas Pacific Group.
- 2008 The company is headquartered in Caslano, Ticino, Switzerland.