Mr Kipling
From Graces Guide
Mr Kipling is a brand of cakes, pies and baked goods widely marketed in the United Kingdom and Ireland. The trademark is owned by Premier Foods, after its acquisition of Rank Hovis McDougall (RHM).
In 1967, at a time when cakes were more often bought from local bakers, the company introduced cakes of a local baker's standard to supermarkets. With advertising featuring the phrase exceedingly good cakes, the company had become the brand leader in the UK by 1976, a position it still holds 31 years later. Since then, the company has also marketed varieties of single-serving and individually wrapped cakes.