Difference between revisions of "Silver Spoon"
From Graces Guide
(New page: * 1972 '''Silver Spoon''' established as the retail brand of the British Sugar Corporation. * 1977 The '''Silver Spoon''' brand of sugar became available across the UK. * 1978 ...) |
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* 1986 A new range of dessert toppings called ''Treat'' was launched. | * 1986 A new range of dessert toppings called ''Treat'' was launched. | ||
1990 Silver Spoon and Tate | * 1990 '''Silver Spoon''' and [[Tate and Lyle]] teamed up to promote sugar as a pure and natural product. | ||
1992 The brand presentation was | * 1992 The brand presentation was redesigned. | ||
1995 | * 1995 '''Silver Spoon'''' launched a reduced calorie sugar called ''Half Spoon''. | ||
* 1997 Launch of granulated sugar in a rigid, resalable storage pack (called a ceka can). | |||
* 1998 '''Silver Spoon''' re-designed all its major products. Brown sugar was revamped with a unique ‘stay soft’ feature and made available in the rigid, resalable storage packs. | |||
* 1999 '''Silver Spoon''' launched organic granulated sugar. | |||
* 2000 '''Silver Spoon''' acquired, ''Sucron'', a low calorie sweetener. '''Silver Spoon''' also launched a low calorie sweetener range called ''Nothing Comes Closer to Sugar''. The ''Treat'' dessert topping range was completely re-launched and was complemented by the launch of Monster Crackin’ milk chocolate flavour sauce, which sets hard in seconds when poured over ice cream. | |||
* 2001 '''Silver Spoon''' acquired the [[Crusha]] milkshake mix brand. | |||
* 2005 The '''Silver Spoon''' brand are re-launched with new packaging designs and a media campaign. | |||
==Sources of Information== | |||
* [http://www.silverspoon.co.uk/home/about-us/history] Silver Spoon website | |||
Revision as of 14:49, 20 December 2008
- 1972 Silver Spoon established as the retail brand of the British Sugar Corporation.
- 1977 The Silver Spoon brand of sugar became available across the UK.
- 1978 Silver Spoon became the country's best selling sugar brand.
- 1986 A new range of dessert toppings called Treat was launched.
- 1990 Silver Spoon and Tate and Lyle teamed up to promote sugar as a pure and natural product.
- 1992 The brand presentation was redesigned.
- 1995 Silver Spoon' launched a reduced calorie sugar called Half Spoon.
- 1997 Launch of granulated sugar in a rigid, resalable storage pack (called a ceka can).
- 1998 Silver Spoon re-designed all its major products. Brown sugar was revamped with a unique ‘stay soft’ feature and made available in the rigid, resalable storage packs.
- 1999 Silver Spoon launched organic granulated sugar.
- 2000 Silver Spoon acquired, Sucron, a low calorie sweetener. Silver Spoon also launched a low calorie sweetener range called Nothing Comes Closer to Sugar. The Treat dessert topping range was completely re-launched and was complemented by the launch of Monster Crackin’ milk chocolate flavour sauce, which sets hard in seconds when poured over ice cream.
- 2001 Silver Spoon acquired the Crusha milkshake mix brand.
- 2005 The Silver Spoon brand are re-launched with new packaging designs and a media campaign.
Sources of Information
- [1] Silver Spoon website