Silver Spoon

• 1972 Silver Spoon established as the retail brand of the British Sugar Corporation.

• 1977 The Silver Spoon brand of sugar became available across the UK.

• 1978 Silver Spoon became the country's best selling sugar brand.

• 1986 A new range of dessert toppings called Treat was launched.

1990 Silver Spoon and Tate & Lyle teamed up to produce a three year advertising campaign on TV and in the press to promote sugar as a pure and natural product.

1992 The brand presentation was totally redesigned, moving the 'fussy' looking filigree design towards a new modern look.

1995 With the nation’s eating habits changing, Silver Spoon launched a reduced calorie sugar called Half Spoon, with all the taste and texture of sugar but only half the calories.

1996 Silver Spoon was the official sponsor of the British Olympic Team in Atlanta, USA.

1997 Launch of granulated sugar in a rigid, resalable storage pack (called a ceka can).

1998 Silver Spoon re-designed all its major products, clarifying the designs, making them more modern and more impactful. At the same time, Silver Spoon enhanced the quality of the packaging, with a unique secondary seal feature on Silver Spoon granulated sugar packs, ensuring virtually no spillage on opening, an improvement appreciated by both retailers and consumers alike. Brown sugar was revamped with a unique ‘stay soft’ feature and made available in the rigid, resalable storage packs.

1999 Silver Spoon went organic with the launch of organic granulated sugar.

2000 Silver Spoon made its first brand acquisition, Sucron, a low calorie sweetener, a long established brand with a strong heritage in chemists.

2000 Silver Spoon made a significant addition to its product portfolio by launching a low calorie sweetener range called Nothing Comes Closer to Sugar, offering both a tablet and granulated sweetening product. This is the first step outside sugar and syrup-based products.

2000 The 'Treat' dessert topping range was completely re-launched and was complemented by the launch of Monster Crackin’ milk chocolate flavour sauce, which sets hard in seconds when poured over ice cream.

2001 Expanding further into non-sugars saw Silver Spoon acquiring the Crusha milkshake mix brand. Crusha is a long-established brand in retail grocery having first been launched in the 1950s. It is also the UK’s leading milkshake mix brand in the Foodservice sector.

2005 The Silver Spoon brand, including light sugars and low calorie sweeteners, are re-launched with new packaging designs and a media campaign.