Registered UK Charity (No. 115342)
- 1972 Silver Spoon established as the retail brand of the British Sugar Corporation.
- 1977 The Silver Spoon brand of sugar became available across the UK.
- 1978 Silver Spoon became the country's best selling sugar brand.
- 1986 A new range of dessert toppings called Treat was launched.
- 1990 Silver Spoon and Tate and Lyle teamed up to promote sugar as a pure and natural product.
- 1992 The brand presentation was redesigned.
- 1995 Silver Spoon' launched a reduced calorie sugar called Half Spoon.
- 1997 Launch of granulated sugar in a rigid, resalable storage pack (called a ceka can).
- 1998 Silver Spoon re-designed all its major products. Brown sugar was revamped with a unique ‘stay soft’ feature and made available in the rigid, resalable storage packs.
- 1999 Silver Spoon launched organic granulated sugar.
- 2000 Silver Spoon acquired, Sucron, a low calorie sweetener. Silver Spoon also launched a low calorie sweetener range called Nothing Comes Closer to Sugar. The Treat dessert topping range was completely re-launched and was complemented by the launch of Monster Crackin’ milk chocolate flavour sauce, which sets hard in seconds when poured over ice cream.
- 2001 Silver Spoon acquired the Crusha milkshake mix brand.
- 2005 The Silver Spoon brand are re-launched with new packaging designs and a media campaign.
Sources of Information