Ariel (Washing Powder)
From Graces Guide
Ariel is a marketing line of laundry detergents made by Procter and Gamble. It is the flagship brand in Procter and Gamble's European, Mexican, Japanese, Brazilian, Peruvian, Turkish, Filipino, and Venezuelan portfolios.
- 1969 Ariel powder was introduced nationally in the UK in January[1]and was the first detergent with stain-removing enzymes. It was a high-sudsing powder designed for twin-tub and top-loading washing machines.
- 1970s With the rise in popularity of automatic front-loading washing machines, a suitable low-suds variant was launched.
- 1980s The range expanded to encompass liquid detergent and compact powder.
- 1990s The compact powder, originally known as Ariel Ultra, was subsequently reformulated into the nineties as Ariel Futur. This was possibly in response to Unilever's launch of the ultimately doomed "Persil Power", which was seen to damage clothes.
- 1999 The tablet variant appeared in July and the compact version disappeared.
- 2003 Ariel brought out its quickwash action to its detergents, to allow consumers to be able to do their laundry on a quickwash cycle.
- 2006 Ariel started its "turn to 30" campaign to inspire consumers to wash in cool water so that energy can be saved.
- 2008 In the spring, Ariel launched a concentrated version of their liquid detergents named Ariel Power. October, saw the launch of their new Excel Gel product which can be used in temperatures as low as 15 degrees celsius. This product was launched under Ariel's "cold is the new hot" campaign.
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