George Frederick Lovell
George Frederick Lovell (1862-1949) of G. F. Lovell and Co
Born the son of Enos Lovell, a Sugar Boiler and his wife Charlotte Redwood
1866 Married (1) to Eliza Greenwood (1866-1905) and had a daughter and two sons
1905 Married (2) to Lavinia Gillard and one daughter
1911 Residing at Redcliffe, 24 Fields Road, Newport: George Frederick Lovell (age 49 born Abergavenny), Manufacturing Confectioner. With his wife Lavinia, two daughters and one son.[1]
1939 Residing at 5 Westfield Road, Newport, Managing Director of a manufacturing confectioner. With Lavinia.[2]
1949 Died. 'GEORGE FREDERICK LOVELL, who died on Saturday at his home, Broughton, Westfield-road, Newport, opened a little shop in Commercial-street, Newport, 65 years ago and experimented in making toffee in a back room. From that small beginning grew the business of G. F. Lovell and Co., Ltd., of which Mr. Lovell was chairman, which now has more than 500 employees at the factory at Rexville, Newport. These early experiments resulted in the production of "Toffee Rex," the firm's must popular confectionery, and made Mr. Lovell known as "The Toffee King." Known affectionately by his staff either as "The Guvnor" or "G. F.," he took great interest in the welfare of all his employees. At Rexville there are tennis courts, bowling greens, a well-known football team, and other facilities. When the firm celebrated its jubilee in 1944 Mr. Lovell intended to present each member of the staff with more than 25 years' service, with a gold watch, but that not being possible the 73 employes who qualified received £25 each. During World War I. a large part of the factory was turned over to war work, and at one time 6,000 ammunition boxes were being repaired there each week. Mr. Lovell would never part with the little shop in which he began business. For him it had a high sentimental value. Mrs Lovell died about a year ago, and his elder son, a pilot in the Royal Flying Corps. was killed in World War I. while returning from, a bombing raid, Surviving are two daughters and a son, Mr. Harold Lovell, who succeeded his father as managing director of the firm.'[3]