Impulse
Impulse is a bodyspray manufactured by Fabergé which was part of Unilever, an Anglo-Dutch company based in Rotterdam, Netherlands, and London, United Kingdom.
Impulse perfumes have been developed by Ann Gottlieb, a 'Nose' famous for creating several successful fragrances.
- 1972 Impulse was first introduced as a 'perfume deodorant' in South Africa.
- 1979 Impulse was launched in the UK, including the butterfly design and the slogan "Men can't help acting on Impulse."
- Early 1980s Four scents were introduced called Always Alluring, Delightfully Daring, Instantly Innocent, and Suddenly Sassy.
- 1997 In the summer, the Spice Girls became spokesmodels for the Impulse body sprays edition known as Impulse Spice, while on tour promoting their two albums, Spice and Spiceworld.
- 2006 There were eight fragrances with names such as Thrill, Goddess and Siren. In addition to the bodyspray, the Impulse brand includes antiperspirants and moisturisers.