Kleenex
Kleenex is a brand name for a variety of products such as facial tissue, bathroom tissue, paper towels, and diapers. Kleenex is a registered trademark of Kimberly-Clark Worldwide, Inc.
Kleenex products are manufactured in 30 countries and sold in more than 170. The Kleenex brand name is present throughout the world.
Kimberly-Clark diligently protects its intellectual property rights by ensuring it and others use the mark correctly, such as Kleenex facial tissue, Kleenex bathroom tissue, Kleenex paper towels, and Kleenex diapers. However, it is often used as a genericized trademark, especially in the United States.
The material from which Kleenex is made was originally called "Cellucotton," and was designed by Kimberly-Clark during World War I. It came to be used in gas mask filters during the war as a replacement for cotton, which was in high demand for use as a surgical dressing.
- 1924 The Kimberly-Clark Corporation created the first Western facial tissue and originally marketed them as a way to remove cold cream. The word Kleenex is an invented word, owned and used as a trademark by Kimberly-Clark since 12 June.
- A few years after the introduction of Kleenex, the company began receiving a large number of letters from customers suggesting its use for colds and hay fever.
- 1930s Kleenex was being marketed with the slogan “Don’t Carry a Cold in Your Pocket” and its utilization as a disposable handkerchief replacement became predominant.
See Also
- [1] Kleenex website
Sources of Information
- [2] Wikipedia