Mors
of 119 Long Acre, London, WC.
1854 Company founded in Paris
The Société d'Automobiles Mors of Paris was founded (date unclear).
The Emile Mors automobile factory was an early car manufacturer, and one of the first to take part in automobile racing, beginning in 1897, due to the belief of the company founder, Emile Mors, in racing's technical and promotional benefits. By the turn of the century, automobile racing had become largely a contest between Mors and Panhard.
Mors was one of the first automobiles to use the V-engine configuration. The Mors 60 horsepower Grand Prix car was powered by a 10 litre V4 side valve engine, with magneto ignition, which could reach 950 rpm. The car had a steel chassis and a four-speed transmission which drove the rear wheels via chain drive, and rear-wheel brakes.
1898 Societé d’Electricité et Automobiles Mors was founded in France.
1900 A branch was opened in London. The Roadway Autocar Co were their agents.
1902 Mors added dampers (shock absorbers) to their cars, which represented a great leap forward given the quality of the roads and racetracks at the time. With this car, Henri Fournier was able to win the highly significant Paris-Berlin race, with the drive chain breaking immediately afterwards.
1906 The firm was incorporated as a limited company.
1906 Produced 17, 28 and 45 h.p. models. [1]
1908 Mors ended racing.
André Citroën became chairman of Mors in 1908 and restored the company's viability.
1913-1917 For a list of the models and prices in the UK see the 1917 Red Book
Plans to return to auto-racing were cancelled due to World War I.
1914 Listed as manufacturers of the famous Mors motor cars. Employees: London, 30; France, 1,200. [2]
1925 Citroën bought Mors outright and closed it down, using its factory for the production of his Citroën automobiles.
Early Registrations
See Also
Sources of Information
- ↑ The Automobile Vol. III. Edited by Paul N. Hasluck and published by Cassell and Co in 1906.
- ↑ 1914 Whitakers Red Book