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Established Bert Houlding and Sons in Cold Bath Street, Preston.
See Herbert Houlding
Built motorbikes under the brand of Moveo
also carburettor specialist.
Moveo were motorcycles produced from 1910 to 1911. This was a range of five models, all with belt drive and sprung forks. Engines were 2.5hp or 3.5hp JAP singles, a 3.5hp Precision single or 4hp and 8hp JAP V-twins.
Toreador were motorcycles produced from 1925 to 1928 at works at Ribble Bank Mills, Preston, Lancashire
Matador were motorcycles produced from 1923 to 1927, in Preston
Bert Houlding Junior emigrated to Auckland, New Zealand from Preston, Lancashire in 1956