Grace's Guide

British Industrial History

Grace's Guide is the leading source of historical information on industry and manufacturing in Britain. This web publication contains 148,518 pages of information and 233,949 images on early companies, their products and the people who designed and built them.

Rotary Photographic Co

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July 1901.
1910 Pocket Rotoscope.[1]
1910 Pocket Rotoscope.[2]

of 12 New Union Street, London, EC.

of West Drayton, maker of photographic postcards, showcards and advertising specialities.

of Mortimer House, Mortimer Street, London, W1. Telephone: Museum 1033 (4 lines). Cables: "Noriam, Wesdo, London". Works: West Drayton, Middlesex. (1947)

1901 Established in London. It was a huge publisher of real photo postcards. One of their unique novelty postcards was a 1¾ inch x 5½ inch (4.4cm x 13.9cm) photo series of bookmark cards.

Most seem to have been posted in the 1903-04 period.

1921 Amalgamated Photographic Manufacturers Ltd was formed, bringing together seven British companies[3]:

1928 A new organisation was formed, called APeM (Amalgamated Photographic Equipment Manufacturers ), consisting of Rotary Photographic Co, Rajar, Paget Prize Plate Co and Marion and Co.

1929 APeM subsequently became part of Ilford

1947 Listed Exhibitor - British Industries Fair. Manufacturers and Publishers of Real Photographic Birthday and Local View Postcards. Birthday Folders, Calendars, Showcards and Mass Production of any size of Photographs for Commercial Purposes. Hand Coloured Photographs. (Olympia, 1st Floor, Stand No. H.2123) [4]

See Also


Sources of Information

  • [1] Postcards Info Website