Sunblest


Sunblest loaf baked by Allied Bakeries
1956 "Whitton's have always baked good bread. Bread that is good to eat, wholesome, and fresh. That's why Whitton's bread now carries the Sunblest symbol. For the Sunblest symbol is your guarantee of good bread. It's the symbol of the Quality ..."[1]. Similar adverts appeared at the same time by other bakeries such as Whittles[2], Sutton's of Coventry[3], Cooksons of Lancashire[4], etc.
1950s This loaf dominated the British market for packaged bread.