Grace's Guide To British Industrial History

Registered UK Charity (No. 115342)

Grace's Guide is the leading source of historical information on industry and manufacturing in Britain. This web publication contains 150,085 pages of information and 235,418 images on early companies, their products and the people who designed and built them.

Grace's Guide is the leading source of historical information on industry and manufacturing in Britain. This web publication contains 147,919 pages of information and 233,587 images on early companies, their products and the people who designed and built them.

Xcel

From Graces Guide
1921.
Advertising sign.
November 1927.
December 1927.
January 1928.
January 1929.

A range of domestic electrical appliances made by Automatic Electric Co Ltd under the ATM trademark.

1921 See advert

1927 The Xcel appliances were marketed by Siemens Electric Lamps and Supplies (see adverts)

1933 Xcel (All British) Flange Connector.

1935 Company Elexcel Ltd formed as subsidiary of Automatic Electric Co Ltd to manufacture and sell the Xcel range[1].

1936 Automatic Electric Co was renamed Automatic Telephone and Electric Co Ltd[2].

1951 The factory at Liverpool was acquired by the Ministry of Supply; Elexcel Ltd was placed in voluntary liquidation and the staff redeployed[3]

See Also

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Sources of Information

  1. The Times, 27 Mar 1936
  2. The Times, 6 April 1937
  3. The Times, Jun 03, 1952