Xcel
A range of domestic electrical appliances made by Automatic Electric Co Ltd under the ATM trademark.
1921 See advert
1927 The Xcel appliances were marketed by Siemens Electric Lamps and Supplies (see adverts)
1933 Xcel (All British) Flange Connector.
1935 Company Elexcel Ltd formed as subsidiary of Automatic Electric Co Ltd to manufacture and sell the Xcel range[1].
1936 Automatic Electric Co was renamed Automatic Telephone and Electric Co Ltd[2].
1951 The factory at Liverpool was acquired by the Ministry of Supply; Elexcel Ltd was placed in voluntary liquidation and the staff redeployed[3]