Nestle

September 1902.

February 1915.

1921.

1937

March 1939.

December 1939.

1945.

October 1953. Ricory.

December 1953.

‎‎

December 1953.

1954.

April 1954.

File:Im196012GHK-Nestle.jpg

1960.

Advertising Plaque.

Advertising sign.

Nestlé Milk

• The company dates to 1867, when two separate Swiss enterprises were founded that would later form the core of Nestlé. In August of that year, Charles A. and George Page, brothers from the United States, established the Anglo-Swiss Condensed Milk Company in Cham, Switzerland. In September, in nearby Vevey, Henri Nestlé developed a milk-based baby food and soon began marketing it.

• 1867 Henri Nestle produced a formula for baby milk for infants whose mothers were unable to breastfeed and called it Farine Lactee Henri Nestle.

• 1868 Henri set up an office in London and was then exporting outside Europe.

• In the succeeding decades both enterprises aggressively expanded their businesses throughout Europe and the United States. (Henri Nestlé retired in 1875, but the company, under new ownership, retained his name as Farine Lactée Henri Nestlé.)

• 1875 The Nestle Co was purchased by Jules Monnerate. Around the same time it began to produce condensed milk.

• 1877 Anglo-Swiss added milk-based baby foods to its products, and in the following year the Nestlé company added condensed milk, so that the firms became direct and fierce rivals.

• 1905 The companies merged to become the Nestlé and Anglo-Swiss Condensed Milk Company, retaining that name until 1947, when the name Nestlé Alimentana SA was taken as a result of the acquisition of Fabrique de Produits Maggi SA (founded 1884) and its holding company, Alimentana SA of Kempttal, Switzerland. Maggi was a major manufacturer of soup mixes and related foodstuffs.

• Early 1900s, the company was operating factories in the United States, United Kingdom, Germany and Spain.

• World War I created new demand for dairy products in the form of government contracts. By the end of the war, Nestlé's production more than doubled.

• After the war, government contracts dried up and consumers switched back to fresh milk. However, Nestlé's management responded quickly, streamlining operations and reducing debt.

• 1921 Advert for Nestlé's Milk from The Medical Journal

• 1920s Nestlé's first expansion into new products, with chocolate the company's second most important activity.

• 1937 Introduced Milkybar.

• 1937 Introduced Smarties.

• 1938 Introduced Rolo.

• 1937 Advert on this page for Coronation Chocolate.

• Nestlé felt the effects of World War II immediately. Profits dropped from US$20 million in 1938 to US$6 million in 1939. Factories were established in developing countries, particularly Latin America. Ironically, the war helped with the introduction of the company's newest product, Nescafé, which was a staple drink of the US military. Nestlé's production and sales rose in the wartime economy.

• The end of World War II was the beginning of a dynamic phase for Nestlé. Growth accelerated and companies were acquired.

• In 1947 came the merger with Maggi seasonings and soups. Crosse and Blackwell followed in 1950, as did Findus (1963), Libby's (1971) and Stouffer's (1973). Diversification came with a shareholding in L'Oréal in 1974.

• 1977 Nestlé made its second venture outside the food industry by acquiring Alcon Laboratories Inc.

See Also

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Sources of Information

• [2] Wikipedia
• Trademarked. A History of Well-Known Brands - from Aertex to Wright's Coal Tar by David Newton. Pub: Sutton Publishing 2008 ISBN 978-0-7509-4590-5