Grace's Guide

British Industrial History

Grace's Guide is the leading source of historical information on industry and manufacturing in Britain. This web publication contains 148,369 pages of information and 233,846 images on early companies, their products and the people who designed and built them.


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1949. Palitoy.

of Britannia Works, Cobden Street, Leicester. Telephone: Central 1766. Cables: "Cascelloid". London Office; 2 Butler Street, Milton Street, EC. Telephone: Clerkenwell 8493. (1929)

of Abbey Lane, Leicester. Telephone: Leicester 61223. Cables: "Cascelloid, Leicester". London Office: 11 Southampton Row, London WC1. (1947)

1919 Cascelloid Ltd was formed by Alfred Edward Pallett

1920 Their first toy was produced

1925 Their first doll was produced

1927 September. Fire destroys the works

1929 Listed Exhibitor - British Industries Fair. Manufacturers of everything in Celluloid and Erinoid. Toys, Advertising Novelties, Mirrors, Photo Frames, Brushes, Calendars and more particularly any article to Customers' requirements in these materials. (Stand Nos. J.130 and C.67) [1]

1931 Advert. 'Flitafast' flying propellers to protect seeds in the garden from birds.[2]

1931 Company bought by British Xylonite Co.

1932 Moved to Abbey Road, Leicester

1935 Commenced using the Palitoy name (based on the company founder's name) for a range of toys.

1947 Listed Exhibitor - British Industries Fair. Manufacturers of "Palitoy", "Plastex" Hard and Soft Body Dolls, Rattles, Floating and Miniature Toys, Whistles, Boxed Games, Table Tennis Sets, "Flitafast" Windmills, "Durite" Soft Toys, "Zote" Rubber Balls and Sand Quoits. (Olympia, 3rd Floor Stand No. K.2432) and Manufacturers of "Durite" Flexible Clothing, Waterproof Capes, Hoods, Swim Caps, Rompers, Tablecloths, Tea Cosies, Tobacco Pouches, Fancy Calendars, Collar Studs, Funnels, Cushions, Crested Wares, Sun-Glasses, etc. (Olympia, 1st Floor, Stand No. F.1917). Also: Fabricators and Moulders of Thermo-Plastic Materials. Industrial Applications includes Protective Eyeshields, Wireless and Electrical Parts, Cosmetic, Medical and Food Packs, Umbrella Fittings, Industrial Machine Guards. (Earls Court, 1st Floor, Stand No. 841) [3]

1968 Palitoy was bought by General Mills.

1977 Bakelite Xylonite/BXL Cascelloid Division, of Abbey Lane, Leicester, of Plenmeller Works, Haltwhistle and of West Street, Stamford.

1980 Palitoy became independent again.

1982 Bakelite Xylonite's Cascelloid Division continued trading at West Street, Stamford

1986 Palitoy ceased trading. The factory at Coalville, moulds and copyrights were bought by Hasbro.

See Also


Sources of Information

  1. 1929 British Industries Fair p36
  2. Framlingham Weekly News - Saturday 09 May 1931
  3. 1947 British Industries Fair p55
  • [1] Mace Archive
  • [2] National Archives: British Xylonite