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British Industrial History

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George Bassett and Co

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Liquorice All-Sorts.
February 1925.
1947.
1954
June 1954.
September 1954.
January 1955.

Bassett's Liquorice All-Sorts of Owlerton, Sheffield. Telephone: Sheffield Owlerton 44254. Cables: "Bassett, Sheffield". London Office and Showrooms at Adelaide House, King William Street, London, EC4

1842 The firm was established in Sheffield by George Bassett.[1]

1934 The company moved to Owlerton when Bassett's son-in-law, Samuel Meggit Johnson, built a large factory on Beulah Road.

Inter-War. The factory was enlarged as new products such as Jelly Babies, Wine Gums and Liquorice Novelties were added to the range.

1939 In April, a huge fire severely damaged the building, as hundreds of tons of sugar burned with ferocity.

1947 British Industries Fair Advert for Bassett's Liquorice Allsorts and Bertie Bassett. Manufacturers of the Original Liquorice Allsorts, Liquorice Cream Lines, Pontefract Cakes. Bright and Crystallized Gums, Empire Mixture, After Dinner Mints, Menthol and Eucalyptus Gums and Medicated Lozenges. (Foodstuffs Section - Earls Court, 1st Floor, Stand No. 594) [2]

1989 Bassetts was purchased by the Cadbury Schweppes group and became part of its confectionery subsidiary Cadbury Trebor Bassett.


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