Godfrey Davis
of Wilton Road, Victoria, London (1959)
of Alperton, Mddx.
1929 Company incorporated as Miles Hire Ltd to operate a self-drive hire business[1]
Developed a chauffeur driven service, also operated from Eccleston Street, London
1930 Name changed to Godfrey Davis Ltd
1938 Appointed Ford main dealers; acquired land at Neasden where a service station was built.
1957 Moved many of the operations to Wilton Street, Victoria
1958 Godfrey Davis cut the deposit needed on car purchases to 5 percent[2]
1958 Extended the car hire business throughout the country using agents.
1959 Public listing of shares in the company: car hire specialists and Ford main dealers.[3]
1987 Acquired Sunlight Services
1991 Godfrey Davis (Holdings) changed its name to Davis Service Group; the business included automotive retail and industrial services[4]
1996 Acquired Spring Grove Services