R. Whites
of Camberwell, London
R. White's Lemonade is a brand of a carbonated soft drink, which is produced and sold in the UK by Britvic, and has been produced for over 150 years. R. White's contains real lemons and is available as a diet, cloudy or normal drink.
1845 R. Whites Lemonade was first produced by Robert and Mary White, along with other carbonated drinks. Originally sold from a barrow, their drinks proved so refreshing that the business rapidly expanded.
By 1869, the company had five production units and 16 depots across the Midlands and South East of London.
1885 The firm applied for three trademarks, including one for their Ginger Beer which had become very popular.
1891 The company merged with H. D. Rawlings, another carbonated drink manufacturer.
1894 The company was registered July 24, 1894, to acquire the business of the firm of the same name, manufacturers of mineral waters, &c.
1899 Incorporated as R. White and Sons.[1]
1969 The company was taken over by Whitbread, the brewers, then became part of Britvic Soft Drinks.
1970 The company opened a factory in Beckton, East London, which now produces large pack carbonated drinks for Britvic Soft Drinks.
1973 The popular Secret Lemonade Drinker advertising campaign was launched, devised by Rod Allen who wrote the slogan. The adverts featured the actor Julian Chagrin, dubbed with the voice of Ross MacManus (father of Elvis Costello). MacManus wrote the song, with his son providing the backing vocals.
1980 The company merged with the soft drinks division of Bass to form Britannia Soft Drinks; this included Canada Dry UK; later became Canada Dry Rawlings.
1986 The brand merged with Britvic's when Britvic and Canada Dry Rawlings merged.
See Also
Sources of Information
- ↑ South London Press, 11 November 1899