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Ariel Motor Company Ltd, of Long Acre, London, retailer of Ariel brand motor cars. For a summary of the various users of the Ariel name see Ariel - an overview.
The cars were manufactured by Cycle Components Manufacturing Co at Selly Oak, Birmingham.
1900 The Ariel Motor Co's tricycle came 3rd in a speed trial at Welbeck Park.
1900 Ariel Motors had gained the first award, 1000 mile trial.
1901 Ariel Motors had gained the first award at Crystal Palace Show.
1903 Ariel Motors had gained the first award, 1000 mile trial.
1905 An Ariel car gained the only gold medal given to a 4 cylinder car in the Scottish Reliability.
A 25-35 hp Ariel car travelled from Land's End to John o'Groats in 35 hours.
1906 Up to this time, manufacture of Ariel cars was carried out at Selly Oak, Birmingham in conjunction with other manufactures. Ariel Motors (1906) Ltd was floated as a public company to acquire the freehold works erected at Selly Oaks for manufacture of Ariel Motor Cars, and the goodwill and assets of the retail business, the Ariel Motor Co at Long Acre, together with the rights to use the Ariel and Ariel-Simplex names.
1908-1914 For a list of the models offered by Ariel Motors Ltd of Camberwell New Road, London, and prices between 1908-1914 see 1908-1914 Motor Car Red Book.
1913-1917 For a list of the models and prices of Motorcycles see the 1917 Red Book
1913-1917 For a list of the models and prices of Petrol Motor Commercial Vehicles see the 1917 Red Book
1916 At a meeting of Ariel Motors Ltd held at 322, Camberwell New-road it was agreed that
".. the Company approves of the proposed sale of all the undertaking and assets of the Company to Ariel and General Repairs Limited in consideration of the Allotment and issue to this Company or its nominees of 850 fully paid Ordinary shares of Ariel and General Repairs Limited, and instructs the Directors to take all steps necessary for carrying such Sale into effect."
"That Ariel Motors Limited be voluntarily wound up; and that Mr. W. L. Quinton, of 39, Caldeoot-road, Denmark-hill, S.E., be and he is hereby appointed Liquidator of the Company..."